To some folks, the term “RSS” is about as complex as the term “SEO”. Both are good marketing strategies, but RSS marketing is much easier than SEO marketing. Nevertheless, RSS marketing can bring you a ton of new website visitors in a short period of time, due to the fact that many website publishers are looking for ways to get more new content for their website for free.
When it comes to SEO (search engine optimization)… you have to sit and learn the search engines, understand how their algorithms work, and spend months trying to get your site or blog ranked on the first page of search results. This is incredibly complex, long, and boring… but effective if you know how to use it correctly. But with RSS marketing, it’s pretty much a “copy and paste” job.
Now getting an RSS feed is easy to do also. The simplest and easiest way to do this is with a service called Feedburner.com. Now if you’re a technical person and know how to create atom feeds and xml feeds… then be my guest and use them in your business. But if you’re like me and are lazy and just wan the job done right immediately, it’s best if you stick with Feedburner.
But if choose to use Feedburner, you need a blog. The easiest way to get a blog is via a free service called Blogger.com. This website can get you a brand new blog in less than 4 minutes. No HTML skills are required. They’re very newbie friendly, and the interface is simple to use.
So once you’ve gotten your blog, head on over to Feedburner and get your RSS feed. This is the feed that you will want to promote all over the place to get your content syndicated and passed all throughout the internet. How will people find your RSS feed? Well it’s simple… via the use of RSS directories.
These are simply sites that store RSS feeds for website owners who need to use them for more content on their website. The more people who use your RSS feed, the more people will visit your blog, and the more people you will get to be subscribers and will hopefully buy from you. Now there’s a ton of RSS directories out there. It’s up to you to find them and start submitting to them immediately.
With this method, you can get tons of traffic back to your blog. I advise that you submit your feed to as many RSS directories as possible to further promote your products and services. This is a lot like article marketing. You submit articles to the article directories, and website owners will come and use your content on their website. Check malmofisk
You should be intimidated by RSS. It’s an easy way to promote your business for free, and it’s an easy way to get backlinks to your blog – which will boost your search engine rankings, which will thus get you more traffic and offer you the possibility of getting more sales.